‘Fast fashion’ has taken the clothing industry by storm. Retailers churn out affordable versions of the latest fashions from the runway to the store shelf, and we’re pressured to keep up with the trends. While there is an increased awareness of poor labour conditions in some of these fast fashion factories, we’re still not talking seriously about how the industry is harming our planet. The fashion industry uses enormous quantities of scarce water and is thought to be one of the worst-polluting industries in the world, falling among the ranks of oil and coal.