4:35pm Just Eat It: A Food Waste Story – 74 min. – UNS
Filmmakers: Grant Baldwin and Jenny Rustmeyer
We all love food, so how could we possibly be throwing away nearly half of it? Filmmakers Jen and Grant dive into the issue of waste from farm and retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. As Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences. Just Eat It looks at our obsession with “best before” dates, perfect produce and portion sizes, and reveals the core of this issue that is having devastating consequences around the globe. Just Eat It is equal parts education and delicious entertainment.
Impact Award,Vancouver Int’l Film Festival; Emerging Director Award, Hot Docs; People’s Choice, Calgary Int’l Film Festival